Preston Mazda was just named a 2013 President’s Club Member. Membership in the coveted President’s Club is designed to recognize those who excel in selling Mazda vehicles and building customer loyalty. This year’s winners, in celebration of the 25th anniversary of President’s Club will soon be invited to enjoy a week in Coastal California from Santa Barbara to Monterey. All authorized Mazda Dealerships of record as of January 3, 2013 were eligible to participate in the 2013 Mazda President’s Club program. Eligible candidates had to be active in the Mazda dealership to qualify.
Each dealer is assigned to one of four competitive groups: Group A, Group B, Group C, and Group D. Groups are determined according to their average annual sales for the previous three years and their expected registrations within each dealers SOA. Each Group has a different amount of allotted winners. Group A can have up to 20, Group B-15, Group C-10 and Group D-5. Within each Competitive Group, the dealerships performance for retail sales and service retention will be individually ranked. The two rankings will be added together, 70% sales and 30% service retention. Preston Mazda is in Group D, making them one of 50 dealerships to make it as a President’s Club Member.
Receiving this award confirms that Preston Mazda has an amazing group of individuals who care sincerely about their customers. This is an honor to the highest caliber.
Preston Mazda has been a member of the Preston Automotive Group since 1990 and has been satisfying customers in both sales and service ever since then. Preston Mazda’s Service department has won an abundance of awards. All the technicians are Mazda Certified Technicians. Mike Snyder is a Master Automobile Technician. Preston Mazda’s sales staff has won many awards. Karen Shirey, who has been with the company for 25 years received the 2013 Mazda training certification and is Elite Mazda Certified. In order to earn this certification a sales person must have great customer service, be knowledgeable about the product and sell an abundant amount of Mazda vehicles over a long period of time. Chrystal Morris, who has been with Preston Automotive Group for seven years recently earned her master certification for Mazda.