I want to take you back to last month, which was Breast Cancer Awareness Month, and a crazy time for Preston Automotive Group. We decided to partner up with the American Cancer Society (ACS) and committed to donating $50 for every vehicle sold at any one of our nine locations all month long. We also got our three body shops involved and committed 2% of their sales during the month of October to our overall ACS donation. Preston Automotive Group has been a huge supporter of Breast Cancer Awareness as it has affected many of our own employees and families, and this donation campaign was our way of showing that they were not fighting alone – we were United For A Cure. (Check out all the facts about the ACS in the infographic below.)
In addition to our donation to the American Cancer society, Preston Automotive Group employees wore “Pink” all month long to show support and for the first time ever, Preston created a pink frog. Customers traditionally receive a green Preston frog with every vehicle purchase. So during October 2014, pink frogs were given to help show support in the fight against Breast Cancer.
Preston Automotive Group also created its first ever “Pink” fleet that consisted of a 2015 Ford Transit, two 2014 Ford Transit Connects, and a 2013 Ford Transit Connect. These vehicles were wrapped in pink to also aide in Breast Cancer Awareness. A 2014 Ford F-150 was also wrapped as this year’s Drive to Inspire vehicle. The Drive to Inspire campaign was started with Comcast Spotlight and Saving Second Base.
As a whole, Preston Automotive Group had a goal of raising a whopping $40,000 for the ACS. To do that we knew we would have to sell a combined 800 cars throughout our nine dealerships. It was a lofty goal, but we knew it could be achieved with hard work. So, with Breast Cancer Awareness Month all wrapped up, we are ready to announce our donation total. We donated a grand total of $38,500 to the American Cancer Society – only falling $1,500 short of our goal. We were still extremely happy with the efforts of our team and customers who helped us get to that amount.
We look forward to doing this again next year and raising even more money and awareness about breast cancer. Until then be on the look out for any one of our “Pink Fleet” Trucks around the Delmarva area and give us a “Honk” to show your support for the fight against breast cancer!