Just like the first day of the North American International Auto Show was won by Ford Motor Company, most would agree that day two went Nissan USA. On day two of the week-long event, Nissan CEO Carlos Ghosn unveiled the 2016 Nissan Titan XD, as seen below.
This Nissan Titan XD creates a self-proclaimed “new class” of full-size pickup. Ghosn even stated, “With the 2016 Nissan Titan XD, we weren’t just going for ‘best-in-class.’ Instead, we are offering the ‘Best New Class.'” See, there has never been a light duty pickup truck in America to have a Diesel engine – until later this year that is. If you wanted a Diesel engine you had to get a heavy duty truck such as a Ford F-250 Super Duty. Nissan is betting that people will embrace this niche they have filled and we are already excited to see these trucks at Preston Nissan towards the end of 2015.
Clearly Nissan’s angle was to stress the fact that this truck is all-American. Ghosn stated several times that the idea was conceived here, engineered here, and built here. There are certainly a lot of exciting things about the Titan XD. First of all, under the hood it will sport a Cummins (American Diesel Engine Company) 5.0L V8 turbo Diesel engine. It will also have a beautifully crafted interior on the higher end models as seen in the picture. It will still be able to tow over 12,000lbs (comparable to any other light duty truck) and hook up to a trailer with merely a push of a button on the key fob.
One interesting thing is how similar it looks to the F-150. When asked about this, Diane Allen, Nissan America’s chief designer said, “There’s no copying, that was a pure engineer-driven thing. This [Titan] was designed and pretty much done before the Ford was revealed.” She also talked about making it look like more of a work truck and ditch the “play truck look” it’s had in the past.
We think this truck will be a true competitor when it becomes available for sale in late 2015. It will shake up the market and give truck lovers a Diesel option they never had before. Be sure to keep up with our blog for news throughout the year concerning the Titan and other Nissan, Ford, Lincoln, Hyundai, Mazda, and used vehicles from Preston Automotive Group!