What We Learned From the 2015 Detroit Auto Show

There were many announcements and vehicles unveiled in Detroit last week at the North American International Auto Show (NAIAS).  Many of them were by brands like Ford, Nissan, Hyundai, and Mazda, which are brands that we carry at our dealerships of Maryland and Delaware as part of the Preston Automotive Group.

Ford GT 2016 On display in detroitThe biggest bang at this year’s Auto Show was made by the Ford Motor Company within the first 2 hours of the first day.  They unveiled three performance vehicles that hadn’t been seen before.  Those included the Ford F-150 Raptor, Shelby Mustang GT350R, and the Ford GT supercar.  It rocked the automotive world for the remainder of the week’s show.  The first two of these three vehicles are speculated to be available for purchase sometime this year (2015).  Whereas, the Ford supercar will only be starting production in 2016 as stated by Bill Ford and Mark Fields in a back-and-forth style banter on the stage in Detroit.

Nissan Titan XD at NAIAS in DetroitThe next big story came from Nissan USA.  They brought in their top dog, CEO Carlos Ghosn, to introduce their potential new top dog vehicle – the 2016 Nissan Titan.  He highlighted two main ideas; One being the fact that Nissan was creating a brand new class of full-size pickups, and the other being that it was All-American from conception to construction.  We learned this new Nissan Titan will be powered by a Cummins 5.0L Diesel Engine and it will tow nearly as much as the F-150 at over 12,000lbs.

Hyundai Santa Cruz concept truckThe third biggest announcement we learned from came from Hyundai USA.  They released pictures of their concept truck/SUV hybrid that they are calling the Santa Cruz. You can view all the pictures on the Hyundai USA Facebook page via this link. It first reminded us of the Santa Fe in terms of its front fascia, and overall made us think back to the Subaru Baja from several years ago. As of now it is merely a concept, meaning it’s not slated for production. Yet. It is a slick looking truck and made big headlines in Detroit this year, so we look forward to following the development of this new venture in the months to come!

2016 mazda cx3The final thing we learned came from Mazda USA. Now, technically this has been known since November 2014, but at the NAIAS Mazda rolled out its first generation Subcompact Crossover Utility Vehicle (CUV), the Mazda CX-3.  Mazda’s North America CEO, Jim O’Sullivan, notes that “When there’s not a lot of manufacturers offering B-SUV’s, it’s a competitive advantage for us.” Mazda is looking for the 2016 CX-3 to be a better seller than the much anticipated 2016 Miata MX-5.

Detroit Auto Show 4 Preston Brands

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