Ford Named Best Overall Truck Brand by KBB

KBB Brand image awardNo surprises here, right?¬† Ford has been selling the best trucks in America for the past 38 years now and has just received its latest in a long list of accolades: Kelley Blue Book’s Best Overall Truck Brand.¬† KBB, as it’s referred to, just revealed Ford as the only Brand Image winner in the Truck category, while it named Mazda (another brand sold at the Preston Automotive Group) the Best Car Styling Brand.

ford truck KBB award

As for Ford Trucks, this was to be expected by many.  Being the best selling trucks in America combined with the awards the 2015 F-150 has already won, made Ford a solid lock for this spot.  All the Brand Image Awards are based on the Brand Watch study done by KBB Market Intelligence.  It is a specific study calculated among non-luxury shoppers.  With all the awards the 2015 F-150 has already won, you may have expected it to be out for a full year, but actually it was only released in January.  So, it is only about 4 months old, but as you can see below it has no shortage of awards.

Ford F-150 awards list

This is the second consecutive year the Ford Motor Company has claimed the Brand Image Award for Best Truck and sixth time in the past seven years.¬† It wasn’t only the hot F-150 that won Ford the Award – shoppers’ favorable perceptions of the F-250 Super Duty and F-350 helped lock it down too.¬† Check out our vast selection of Ford’s at our various Ford Dealers across the whole Eastern Shore Peninsula.

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