With May in the books and all the numbers totaled up, we are happy to announce that Preston Ford finished tied for 76th in the Nation! It is their highest month of May finish ever and to put it into perspective, here are some facts: There are over 3,400 Ford Dealers in the US, and Preston Ford is located in a town of only 800 people. There are several contributing factors that enabled us to finish in the top 2% of US Ford Dealers: A combination of our valued customers, our iFrog Digital Marketing team, and our high quality sales and service people!
Preston Ford is no stranger to the Top 100, though. We have finished in the Top 100 four times since 2010! Before that, in 2009, we were close but finished at 109th. Then, we finished 2010 with a 93rd place ranking and bested that in 2011 with a 89th place ranking. We barely missed it in 2012, topping out at 102nd. But, in 2013 we got back in and finished 90th, then had our highest yearly finish ever at 72nd! Now, you have to understand that all those numbers are yearly totals. The 76th place finish for the month of May is a fantastic head-start towards another Top 100 finish for 2015!
We wouldn’t be this successful without our valued customers. So, first and foremost, we want to thank all those that bought a car in May! We were putting together great deals all month long, which concluded with a lengthy Memorial Day Sales Event. Were you one of those that purchased during May 2015? Well check out our Preston Ford Lincoln Facebook page to see if your picture made it by clicking the link!
Another huge part of our success is thanks to our iFrog Digital Marketing team! This was their first full month taking us on as a client and they did a fantastic job with our Internet advertising messages. We started out the month with the May Tent Event and then switched over to the Memorial Day Sales Event theme. Both campaigns were successful on Facebook, Google+, Twitter, YouTube and our website, which ultimately led to the record breaking month we had.
Finally, we are proud of our top notch management and sales team we have put together at Preston Ford. From our Used Car Managers to our New Car Managers, they really work hard to get the best deals for our customers, which is a big reason why so many people buy from Preston Ford! As for our dedicated Sales Consultants, we have put together a team of over 20 Consultants that work with each and every customer to get them a fair deal, as transparently as possible. We don’t have anything to hide and we don’t pull any gimmicks like other dealers may try. Our team is straightforward and people find comfort and trust in that.
So, we want to thank everyone for our best month of May ever! Tying for 76th in the Nation is a huge step toward where we want to be by the end of the year.